Diploma in boutique Management is one of the most sort after courses for the new generation who want to transcend line between passion for work and creativity this course is meant for creatively inclined individuals who want to make a career in a multi-billion dollar industry from creative designers, merchandisers and fashion advertising. Boutique Management is a part of the Retail Marketing Industry which is one of the most sought after.
This course is ideally suited for those who wish to be a part of the fashion, textile or accessories industries. It is designed to enhance the thought process that goes in to designing creative and innovative fashion pieces as well as enhancing the skills required to market and promote one’s brand or boutique.
The course that addresses the basics of fashion design and the management of a small business. Boutique management. Students are given a course curriculum consisting of fabric studies, ornamentation, construction and the design and marketing of their brands.
Boutique management courses are designed to educate prospective professionals who are interested in both design and fashion marketing. After obtaining a diploma, one can succeed as a boutique contractor.
When you register for this course, you are initially taught how to prepare clothes. The founding principles of design, collection and use of textiles will be gradually exposed to you. As students continue through the course, they learn the application of the latest practical skills while they learn about creative design. They are also educated on business aspects of fashion design.
Learn what is Window dressing is perhaps the most neglected aspect of the marketing and promotional mix. Like any other aspect of marketing. It has its own intricacies and inanities, successes and failures, and its own powers and limitations. It is not setting up fancy props, playing with exotic colours, flashing about fancy lights. As it can be dangerous when used in an inappropriate manner. It should be practiced by trained professionals. Sensing its importance. JD was the first institute in Asia to start a course in Window Dressing, which teaches you the art to convert creativity into profitability.
01 Introduction to visual Merchandising |
Role & importance of Visual Merchandising in today's competitive world. Visual Merchandising as a marketing |
02 - Outlining and Developing a Display strategy |
Role & importance of Visual Merchandising in today’s competitive world. Visual Merchandising as a marketing |
03 -Strategic Planning |
Analysis of target audience. Segmentation of market, Analysis of buying motives & brand preferences. Understanding Marketing & sales Management |
04 - Basic Principles |
Windows designs, showroom, boutique display. colour theory and harmony & application. Music and its powers. Uses & application of mannequins. Construction |
05 - Classification of Displays |
Various types of props. Plants palms, petunia plants, fems, etc. Sylvan props twigs, vines, frames, fence etc., Paper & paper product tissue paper, typing paper, sculpted paper, boxes etc. furniture & fabrics, Miscellaneous paraphernalia. |
06 - Details of Pattern |
Weaves, stripes, checks plaids, geometric, dots floral figures, fantasies & other patterns, importance of Backdrop presentation |
07 - Music & Lighting |
Selection of music. Advantages & disadvantages of using music, understanding lighting patterns. Role of lighting in visual merchandising, Colours and types of lightings |
08 - Sophistication in Visual Display |
Latest equipments & systems. Use & Selection of various mediums. Audio visual presentation. Usage of scientific technology in Visual Display. |
09 - Visual Merchandising |
Approaching clients. Developing according to client requirements. Handling client objections. Developing them and idea for client presentation. |
10 - Finalization of Display |
Motive & Marketing consideration for every merchandise display. Estimation & finalizations of the contract. Assignments& Evaluation. Planning & inventory control system. |
11 - Strategies of a Visual Merchandise |
Development of creative - Strategies of a Visual Merchandise , Development of creative designs. Innovation in Visual Merchandising. |
Skills, technique & strategies of presentation. |
12 - Scope & Prospects |
A successful Window Designer could earn as high as Rs. 20,000/-,per windows |